podcasting goes mainstream

Podcasting is one of those simple ideas that doesn't really seem like much until you think about it, and then you realize it's pretty revolutionary. But up to now, it's required finding and installing new software, much of it not very well developed. But now that iTunes 4.9 provides direct support for podcasting, and now that established media outlets are providing content (my favorite is http://www.kcrw.org/podcast/) it's poised to take off quickly.