21 January 2008

MacWorld: One Thing I Didn't See

I know there wasn't enough time between CES and MacWorld to expect much of a response to the apparent end of the format war, but you had to search hard at MacWorld to find any mention of Blu-ray. It may be that Sony won the next-gen disk contest only to find out that physical media is on an inevitable downslope and nobody really cares. First of all, unless you have a very big screen, say bigger than 42", a DVD played on an "up-resing" player like you can get for $99 at Costco looks really, really good. Second, you can rent or buy 720p high def images from iTunes and others, and very few people are going to notice the difference between 720p and 1080p images. The kind of people who care about the difference betwen 720p and 1080p are the kind of people who bought ... BetaMax players because they were better than VHS. And we know how that turned out. The kind of people who buy Blu-ray players are the kind of people who bought ... videodiscs! And how many videodisc players are there around now? For most of us, good enough is good enough. Consequently, nearly zero interest in the Mac community in producing Blu-ray disks. It's all about putting content online.

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