That's the name of Sivam Krish's new blog. Sivam's a Singapore-based entrepreneur who launched the custom 3D building for consumer site jujups.com. Sivam's an interesting guy so I'm expecting his blog will be worth following. Welcome Sivam!
For a nice example of the maxim that's the title of the blog, take a look at NikeID.com. Now if you're like me, you can design some really ugly shoes! But at least they will be yours alone.