15 September 2008

At least spam doesn't need to be recycled

In my job I get to sign off on spending money, which means that technology companies vie to get my attention. What's amazing to me is how badly some of them do it. I don't particularly want to pick on Sun, which is a company that I have some affection for, but the latest mailing I got from them and CDW was so extravagantly wasteful that I feel compelled to comment. (Maybe compelled is a strong word, but it's an easy way to pad my blog!)

It came in the form of two identical FedEx packages, which I had to sign for - I guess because the contents are so valuable. Note that both addresses are identical - it's not even like there were two variations on my name - just two identical mailing records side by side and hence two "urgent" packages.

What was the important message rushed to my attention? That Sun sells servers! And you can run Linux or Windows on them! (And even Solaris, if you still care.) (This has been true for, what, 4 years now? Should I be worried that they are just now getting around to telling me?) AND if I go to a special site, I can get a FREE GIFT!

Wow, they got me now! A FREE GIFT! But there's no room in the elegant and expensively printed piece that I now own two copies of to tell what my FREE GIFT is, I have to go to the web site. So I took a look - it's a carabiner with a digital clock and a compass! Just as soon as I have the time, I'm going to get me TWO - after all, I got two invitations, didn't I? Beats that $5 Starbucks Card, the tee shirt, and the kite I got last year!

At least when I get spam in my email box, it's just one click to discard it! What a pathetic waste of resources....

1 comment:

spleeness said...

wow, pretty pathetic on their part. I know they want to be noticed but must it be *twice* as wasteful as necessary?

This reminds me a little of an article I read a while back about what the admissions staff receives at Harvard. Some poor hopeful sent a life sized statue of themselves with their application hoping it would get them noticed.

Anything to stand out, I guess.